Conny Naumann, Founder

WHY DO I LOVE WORKING EVERYWHERE?

Many years ago, I used to work for an event agency. I formulated marketing concepts for huge brands and I was also responsible for coordinating events. So I was in the office during the day, and at night I organized events. One day, I started at 9 in the morning and the other day at 6 in the evening. I loved it. I felt alive. At the same time, I started with design. I became a designer and everything changed. The new job forced me to work from 9 to 5. And to be behind the desk all day. The feeling of being free was gone. In the end I felt too constricted so I quit the job and started freelancing.

 

WHY DO I LOVE WORKING FROM HOME
INSTEAD OF IN THE OFFICE?

As a freelance designer, I work with a lot of organizations. Most of them expect me to be in the office from 9 to 5. In Germany, this is more common than in other countries. I do stand-up meetings every morning, meetings to align myself with my teammates, conversations about tasks to be done, endless discussions about career and comparisions to companies. And after all of these talks I went back to my middle-sized desk which I shared with an average of 4 teammates. At this moment I recognized my creativity couldn’t survive in this environment. It felt as if I was going to lose my privacy every morning when I stepped into the office. Every single project forced me to be constantly looking for a moment’s peace.

WHY I DID COME UP WITH THE IDEA
OF WORKING IN THE WOOD?

To me meaning of nature could be described as my backend system. If my front end system came up with bugs, I would walk into the forest to reconnect myself with nature and start running a cleaner. I feel incomplete without a connection to trees, lakes, and grass. I grew up in Thuringia, Germany. Almost every day my grandfather and I took a walk in the woods. He is the reason that I know what toadstools are, that squirrels are not cats, and that I never get lost in a forest. As a child, I loved building cozy caves with my cousin. My love for cabins was born.

At the age of 27, I read an article about Matt Pyke, the founder and creative director from Universal Everything. He built a small cabin behind his house to work from there. A cottage made of wood and glass with a fantastic view and surrounded by trees. I fell in love with this nature-connected workspace. Ten years later I started managing a freelance hub from an office in the Betahaus, a big co-working building in Berlin. What I missed from the first day on was private space, comfort, and a natural environment. I saw the same office situation I had had in agencies before. I began asking myself ‚Is there nobody like me, who prefers working in nature and needs a quiet separate space from time to time?‘. I felt disconnected and empty. Being a star distant and dying. My neck turned into stone, and I try to fix this need by traveling, and innumerable walks into the woods near Berlin. At this point, I quit my job and thought about becoming a ranger.

After two nights I figured that wasn’t the solution I would go for. I could be in the forest every day, yes –  but without like-minded people around? And what about my passion for design? A Circular saw instead of a MacBook? No way.

I wanted to work in the forest, I wanted to have my office space there.

I started talking to people about my idea to build a nature-connected workspace in the forest. Having small cozy, comfortable separate office spaces there. And a restaurant with tasty seasonal food. A lake surrounded by pines. Having gentle Squirrels instead of cats. workinforest® was born.

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